President Barack Obama, Prime Minister David Cameron, and Denmark Prime Minister Helle Thorning-Schmidt have taken a selfie today at the memorial service for the late South African President Nelson Mandela.
The eyebrow-raising candid snap, calls to mind the infamous "Selfies At Funerals" tumblr - being at a memorial service and all.
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The awkwardness is intensified by Michelle Obama appearing to look into the distance
furiously pensively as the world leaders lean in rather cosily for the picture.
The rest of the soap opera drama was captured in a series of photos that suggest Mr Obama will have to face a bit of truth and reconciliation when he gets back on Air Force One.
The images have already gone viral, with many remarking on the appropriateness of the picture being taken at the memorial event, as well as the First Lady's expression.
"President Selfie" pretty much sums up what he is: a self-absorbed, narcissistic chump.
— Rosie in Yule-ston (@puertotexan) December 10, 2013
-- Piers Morgan (@piersmorgan) December 10, 2013
I wish I could say that I'm shocked that: A.) Obama took a selfie at a memorial service, or B.) he looked like a giddy tween while doing it.
— Angela Nelson (@angelaisms) December 10, 2013
Obama took a selfie at Nelson Mandela's funeral. 'Merica: Keeping it Classy http://t.co/NvPIFsIHHW
— Deb (@NotInadequate) December 10, 2013
Nope, Cameron and Obama, the memorial service 'selfie' is unlikely to catch on, what with most people paying their respects and all..
— Marc Bessant (@mb_studio) December 10, 2013
In fairness, Michelle seems to be the only one not laughing and smiling. At a funeral. So that’s a plus in her column.
— John Ekdahl (@JohnEkdahl) December 10, 2013
MT @WhiteHouse: "His struggle was your struggle. His triumph was your triumph...Selfie!" - President Obama
— S.M (@redsteeze) December 10, 2013
-- Ryan Broderick (@ryanpbroderick) December 10, 2013