Luisa Zissman led the celebrity charge into the Big Brother house on Friday night, as another star-studded series of the Channel 5 reality show kicked off.
The former 'Apprentice' star - who previously branded the show "s**t and embarrassing" - was one of 12 new famous housemates to enter the house.
Luisa Zissman seemed happy to enter the house
She was joined by 'TOWIE' star Sam Faiers, who follows in the footsteps of fellow cast members Amy Childs and Mario Falcone by swapping Essex to live under the watchful eye of Big Brother.
Celebrity Big Brother 2014 Launch
Made In Chelsea's Ollie Locke, former N-Dubz singer Dappy and Blue's Lee Ryan also entered the house to cheers from the crowd.
Actress and singer Linda Nolan also became a housemate, following her sister Coleen's success on the show in 2012, along with boxer Evander Holyfield, TV presenter Jim Davidson, and showbiz legend Lionel Blair.
Jim and Linda seemed to be getting on well followed their enshacklement
Also among the new housemates was controversial Daily Mail journalist Liz Jones, who has famously attacked the likes of Holly Willoughby and Rihanna in her column.
Liz Jones is used to ruffling feathers with her newspaper columns - how will she cope face to face?
The line-up was completed by little-known model Casey Batchelor and Jasmine Waltz, who previously dated Kelly Brook's ex Danny Cipriani.
Lee Ryan from Blue looked suitably dapper as he headed into the house, handcuffed to Casey Batchelor
Katie Hopkins and Katie Price were notable absentees, having both been heavily rumoured to be entering the house.
Ollie Locke, formerly of 'Made in Chelsea', was paired up with showbiz veteran Lionel Blair
'Celebrity Big Brother' continues on Saturday at 10pm on Channel 5.
Celebrity Big Brother housemates
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Celebrity Big Brother 2014 house