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Brit Awards PR Disaster As Journalists Told To Tweet Mastercard Plugs In Return For Tickets

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BRITS
Mastercard PR disaster |

A PR company has blundered its way to Twitter fame by asking journalists to tweet plugs for a Brit award sponsor in return for tickets.

Suggested tweets were sent to members of the press who had requested accreditation for the blockbuster music awards, which take place on Wednesday evening.

Telegraph journalist Tim Walker blew the whistle, sending the offending email to Press Gazette.


Tim Walker
Please fellow journalists do not agree to the absurd conditions for covering . I've even just been told what I should tweet. No.

Tim Walker
I've been told to tweet this tomorrow: 'Really excited to be heading down to tonight with [sponsors names here]'. No, no, no.

Mic Wright
House PR’s demands for BRITS accreditation are despicable. Good on for calling them out

Dominic Ponsford
Thanks to for blowing whistle on coverage demands for journalists seeking accreditation

According to Press Gazette, the email, from London-based House PR said: "As you know we’ve been in touch re. accreditation for the BRIT’s but just wanted to check in with you directly to confirm that you are happy with the below."

After confirming details of a car to take the journalist to the awards, the email asks them to agree, in return for the ticket, to:

Social media support from both publication and personal Twitter feed

Pre event – e.g. Really excited to be heading down to @BRITAwards tonight with @MasterCardUK #PricelessSurprises

Event night – live tweeting from the event including @MasterCardUK handle and #PricelessSurprises and to retweet @MasterCardUK tweets throughout the night where appropriate

Post event – tweet directing followers to @MasterCardUK BRITs YouTube videos

Pre-event coverage of MasterCard’s Priceless Surprise video edits with either Laura Mvula, Kylie Minogue and/or Pharrell Williams – to include full credit for MasterCardUK and #PriclessSurprises

All features to be pushed on publications social feeds – to include @MasterCardUK and #PricelessSurprises

MasterCard inclusion in post event write-up (print and online) including #PriclessSurprises hashtag and somethingforthefans.co.uk URL

Post event write up presence on publication homepage (where possible)

Inclusion of MasterCard branded event night images in post event piece

House PR, which has previously worked with AOL/HuffPostUK on a consultant basis, said it was not taking calls on the issue when contacted.

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