Rabbit Pizza: Hell Pizza Promotes Easter On Billboard Nailed With Hundreds Of Animal Pelts (PICTURE)

11/04/2014 13:33 | Updated 11 April 2014

Following the revelation a Merseyside butcher has produced Scotch Crème Eggs for his Easter fayre, we bring you news of the Rabbit Pizza.

The product of New Zealand’s Hell Pizza, the Rabbit Pizza, is, as you might expect, made from real rabbit.

As is the billboard the firm is advertising it on.

rabbit pizza

Does what it says on the tin

Yup – There must be some hundred or so rabbit pelts nailed to that thing.

On the Hell Pizza Facebook page, the firm writes: “A note on our billboard. As well as being a delicious meat and even quite cute, rabbits are unfortunately also a noted pest that is damaging to the New Zealand environment, particularly in the South Island.

“For those who are concerned, we sourced these rabbit skins via a professional animal tanning company, who in turn sourced them from local meat-processing companies where the skins are a regular by-product.”

Indeed according to New Zealand Department of Conservation documents, “rabbits are classed as Unwanted Organisms under New Zealand’s Biosecurity Act 1993. As such, they can be hunted and controlled anywhere, at any time by any legal and humane means.”

But PETA UK Associate Director Mimi Bekhech tells HuffPost UK: "Hell Pizza may be in trouble for more than the skinned rabbits rotting on its unappetising billboard, because contrary to its claims, there is nothing 'ethical' about how the rabbits were slaughtered.

"Were the once-lively little animals who were ground into pizza toppings shot, strangled or snared? Were they gassed, or did they have their spines pulled away from their necks?

"Those are the common ways in which rabbits are killed by people who sell a bit of tat for gloves and collars – and now, if anyone other than the village bully is buying, to go on pizza. As for the name, 'Hell' sounds about right, because it's what the rabbits likely experienced before they were made part of this tacky PR stunt."

Hell Pizza is no stranger to the headlines – back in 2012 it came up with Pizza Roulette – a pie with one mystery slice doused with the “hottest chilli known to mankind”.

And in 2008 one New Zealand man announced he planned to sell his soul to the restaurant.

What your favourite pizza toppings say about you:

  • Pepperoni
    Tetra Images via Getty Images
    You're feisty, you're fun and occasionally you're a little combative. You like to party and sometimes you get a little wild, but it's usually all in good fun.
  • Olives
    Sarah Palmer via Getty Images
    You're kind of an odd duck, and you often rub people the wrong way, but you just take a little getting used to. You march to the beat of your own drum, which is a good thing.
  • Peppers
    Philippe Desnerck via Getty Images
    You're kind of boring and no one really knows why you're so popular. You're the guy at the party who shows up and no one knows who invited you, but everyone just assumes you're someone else's friend.
  • Sausage
    Photo by Brian T. Evans via Getty Images
    You're grumpy. Lighten up.
  • Mushrooms
    Jean-François Chénier/Flickr
    You're super chill and easy to be around.
  • Clams
    You're amazing most of the time, but on an off day, you're really unbearable. You're also a lot to handle, so a little goes a long way.
  • Spinach
    Roger Dixon via Getty Images
    You want to be a health nut, but you're just not going about it the right way. There are delicious ways to eat healthy and also not bring your friends down the diet road with you -- you should try them.
  • Chicken
    RedHelga via Getty Images
    You're confusing.
  • Pineapple and Ham (Hawaiian Pizza)
    Lauri Patterson via Getty Images
    You're Canadian?
  • Basil
    Purestock via Getty Images
    You're one classy individual.
  • Fennel
    Laissez Fare/Flickr
    You're a bit of an enigma. You're mysterious, adventurous and don't care what other people think about you.
  • Extra cheese
    Moncherie via Getty Images
    You're so f***ing awesome! People really can't get enough of you.
  • Artichokes
    nicolebranan via Getty Images
    You are somewhat underrated. You're really amazing but often overlooked. Don't worry -- the important people care about you.
  • Arugula
    Roy Hsu via Getty Images
    You're really awesome, but there's one big thing standing in your way: you. If you could only let things go and not be so bitter about everything, you'd be a much happier person. Try getting out of your own way and see what happens.
  • Onion
    You work well with other people and shine in a crowd, but left to your own devices, you're kind of a mess.
  • Anchovies
    milanfoto via Getty Images
    Some people love you and some people hate you. You're just that kind of person and there's just nothing you can do to change that.
Incredible Homemade Pizza Recipes
Suggest a correction