Huffpost UK uk

#WhatIsPretty: Beyoncé Asks Fans To Redefine Beauty... Their Responses Almost Broke The Internet

Posted: Updated:
BEYONCE MET GALA BP
Neilson Barnard/Getty Images

When Beyoncé asks you to do something, you do it. And so when the star called upon fans to help her redefine beauty, they all but tripped over their phone chargers to lend a hand.

The request was simple: upload a picture, video or caption that encapsulates your own idea of beauty. Use the hashtag #whatispretty. Become part of a tour de force challenging conventional beauty ideals... with Beyoncé at the helm.

Featuring on Instagram and its very own website (see below), Bey's social media project echoes the theme of her upcoming single 'Pretty Hurts'.

what is pretty

whatispretty.com

The resulting images are a montage of picturesque scenes and snapshots of intimate relationships between friends and family. They act as a powerful and communal antidote to the damaging messages about body image that engulf the media and its consumers.

Because, as Beyoncé highlights in the single 'Pretty Hurts', people are too quick to focus on their own flaws rather than championing their strengths and own brand of beauty.

"Pretty hurts, we shine the light on whatever's worse... it's the soul that needs the surgery."

What do you think of the images below? Let us know in the comments.

Also on HuffPost:

Close
Beyonce And Solange's Most Stylish Moments Together
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Suggest a correction

Around the Web

Beyonce asked fans to Instagram their idea of beauty using ...

beyonce's Profile • Instagram

Beyoncé Launches #WhatisPretty Site for “Pretty Hurts” Song - Vogue

Beyoncé Asks Fans to Define Beauty With #Whatispretty - Jezebel

Beyoncé Instagram - Huffington Post

Beyoncé Reveals New Website, Asks 'What Is Pretty?', Wants ...

Beyoncé Sends Flowers, Handwritten Note to Grieving Family of ...

This Beyoncé Fan Is Very Unhappy About Having to Buy Her New ...

Beyonce's New Haircut: Fans React Via Twitter and Instagram ...