First we fell in love with Beyoncé's feminist hit Pretty Hurts, now there's another singer speaking out against the unattainable images of beauty pushed by the media that many women feel obliged to chase.
In her music video for "Try," Colbie Caillat takes a stance against Photoshop and the ridiculous pressure a lot of us feel to appear as something other than out natural selves.
Although she may not be a house-hold name in Britain, the American singer-songwriter shows how important it is for us all to speak up for what we believe in - even if we're not world-renowned like Beyoncé.
The video begins with Colbie "caked" in make up - as the singer herself puts it - as she signs the lyrics "You don’t have to try so hard/You don’t have to change a single thing.”
She ditches the heavy eyeliner and thick foundation throughout the song until she appears as her natural, unedited self alongside a wonderfully diverse set of women, who undergo the same transition.
Speaking to Elle, Colbie said: "When I shot the first scene with no hair and makeup on in front of an HD camera in my face, flashed with bright lights, everyone was watching.
"I thought, 'Oh my god, I bet they’re all looking at my blemishes, thinking that I should cover them up, or that I should put some volume in my hair.' But it also felt really cool to be on camera with zero on, like literally nothing on.
"And then when it got to the full hair and makeup, I actually felt gross. I was just so caked on."
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