Without a doubt, 2014 has been the year of the YouTubers. From number one UK vlogger Zoella's first novel selling more copies than Harry Potter in its first week of sales (amid much controversy ) to BBC Radio 1 hiring the popular vloggers Tyler Oakley, TomSka and (obviously) Zoella to present shows in a bid to cling on to younger listeners, it seems these youthful YouTubers have tapped into an incredibly lucrative audience.
Namedropping a brand in one of their vlogs can earn them a paycheck of tens of thousands of pounds, so it's no surprise that the rumours say one prevalent YouTuber recently put down a deposit for his first house... in cash.
Yes, vloggers get some bad stick. But we all know we're just jealous we didn't do it first.
Here are 25 vloggers under 25 we think you should check out.
Estée Lalonde AKA Essie Button
Estée is a Canadian blogger and YouTuber living in London. She studies psychology and social work and blogs/vlogs in her spare time. Estée is predominately a beauty blogger however she also discusses lifestyle on her YouTube channel essiebuttonvlogs.
Marcus posts videos on his channel every Saturday. With 1.82 million followers on Twitter, Marcus is a BIG name in the vlogging world. He's collaborated with Cadbury, Topman and Office.
South African vlogger and actor Caspar Lee has over 3 million subscribers and over 160 million video views on his main YouTube channel, Caspar.
Anna May Fox
Anna is an 18-year-old writer, blogger and musician from the UK.
As well as making YouTube videos, she writes about a variety of topics - fictional and otherwise - on her blog called Anna vs Life. She released her first book, 'Life With The Lens Cap Off', in 2013.
24-year old Birmingham-based Cherry Wallis is a graduate from Birmingham City University. Her YouTube channel currently has 130,000 subscribers and nearly 7,000,000 views. Her most popular video is Coke and Milk, with over one million views.
Alfie Deyes, Zoella's other half, runs the YouTube channels PointlessBlog, PointlessBlogTv and AlfieGames. In 2014 he released The Pointless Book and is due to release two more books in 2015. Alfie has a following of over one million on Twitter and over two million on Instagram. It's no wonder that he was named by Yahoo! News as one of "12 Web-savvy entrepreneurs to watch" in December 2013.
Shirley B. Eniang
23-year-old London-based maths student Shirley is one of the most popular beauty and style vloggers. Her channel has 190,000 subscribers and 11.1m views, and usually features tutorials.
Hilarious and truly talented vlogger Lex Croucher uploads "dumb internet videos" every Tuesday and Friday. Her two YouTube channels, TyrannasaurusLex and lexcanroar reach tens of thousands of people.
Sprinkle of Glitter AKA Louise Pentland
Eccentric 25-year-old vlogger Louise is a graduate of Liverpool John Moores University and is now married with a baby girl. Louise vlogs about cosmetics, sparkly gems and interior design. She's also bessie mates with Zoella.
Gracie Francesca, a 24-year-old fashion and beauty blogger from London, provides more than just tutorials. Under the vlog name The Ugly Face of Beauty she discusses body confidence issues...as well as how to apply foundation.
25-year-old Tyler is an American YouTube personality and advocate for LGBT youth and gay rights. On his YouTube channel he vlogs about hard-hitting topics including queer politics, but also discusses pop culture and makes his fair share of silly videos too.
16-year-old Amber claims her aims in life are to be on the London Eye during NYE fireworks, to make 'lotsa' people happy and to eat a donut without licking her lips. She explores her love for reading through her YouTube channel, The Mile Long Bookshelf, her blog.
23-year-old Joe is Zoella's younger brother and Caspar Lee's flatmate - what an incestuous world the vlogging community is! Joe has over three million subscribers and over 144 million video views on his YouTube channel. His videos are mainly of challenges, pranks, and impressions.
Jackson and Finn Harries
Attractive twins Jack and Finn Harries vlog and blog about 'the world around them'. They launched JacksGap, an online blog and video project, on Youtube in 2012 as a way of recording their gap year.
Dan Howell is a professional vlogger and radio personality. He is best known for his YouTube channel danisnotonfire, known as The Internet Support Group For People That Hate People, which has reached four million subscribers.
Charles Joseph "Charlie" McDonnell is an English vlogger, musician and filmmaker from Bath. In 2011, his YouTube channel became the first in the UK to reach one million subscribers, and in May 2013, his channel reached two million subscribers.
25-year-old Tanya Burr is an English fashion, beauty and lifestyle vlogger. She is best known for her make-up and fashion channel, Tanyasvlogsandhauls on YouTube. In 2014, she released her own cosmetics line under the brand Tanya Burr Cosmetics. She also writes a regular column for Grazia magazine.
Weylie describes herself as "the sister you never had.....or the sister you never wanted". Predominately a beauty blogger, her YouTube channel I Like Weylie has over one million subscribers and nearly 100 million views. Her video How To Put On A Tampon has had over seven million views.
25-year-old Laci Green is a sex education activist from San Francisco Bay. She is the creator and host of the largest sex education show on the internet, Sex+. Sex+ consists of a YouTube video series, social media blogging, university lectures, and community activism. The project currently reaches over five million people each month in over 100 countries.
19-year-old Californian Bethany rose to fame for her haul videos, in which she shows her fashion purchases via the internet. Her Macbarbie07 vlog has nearly eight million subscribers.
Stunning Brighton-based Niomi vlogs and blogs about fashion, style, restaurant, recipes, lifestyle and travel. She has a million subscribers on her YouTube channel.
Dianna Cowan AKA Physics Girl
Dianna, who turned 25 this year, has been praised for getting young girls excited by physics. The Hawaiian MIT grad vlogs about science; she posts videos of her experiments, asks questions like "Why is the Earth flat?" and interviews famous scientists.
19-year-old Jamie Pine is an English YouTube personality, filmmaker, gamer and actor. In November 2011 Jamie made a 30 minute video of his coming out story which has received over 130,000 views to date.
When Carrie's not playing Éponine in the Les Misérables production at the Queen's Theatre in London, she's recording vlogs for her 500,000 subscribers on her YouTube channel titled ItsWayPastMyBedTime. Carrie's big brother Tom is a lead vocalist and guitarist in the band McFly.
Cara Van Brocklin
US-based 24-year-old Cara blogs and vlogs about her life, family and fashion. Married with a two-year-old baby (and now expecting again), Cara represented Utah as an ambassador in H&M’s '50 States of Fashion' campaign.