UK

The Hoxton Hotel Group Accused Of Using #JeSuisCharlie To Promote New Paris Hotel

12/01/2015 17:59 GMT | Updated 13/01/2015 09:59 GMT

A London-based hotel group has issued an apology after being accused of piggybacking on #JeSuisCharlie to promote its new hotel.

The Hoxton shared two renderings of its upcoming branch in Paris, with the hashtag in the post.

je suis charlie hoxton hotel london

The Je Suis Charlie hashtag has been used in reference to the Charlie Hebdo shootings which struck Paris last week.

In response to the accusations, the group posted an apology a few hours later claiming they were showing solidarity with the French people.

This isn't the first time a corporation has been accused of making a mistake on social media. Last year DiGiorno accidentally hopped on the Why I Stayed hashtag, which was being used by victims of domestic violence.