STYLE

Lily Allen Is The New Face Of Vero Moda... And She Looks Amazing

21/05/2015 16:53 BST | Updated 21/05/2015 16:59 BST

It looks like Lily Allen has got herself a new job...

The Hard Out Here singer, who turned 30 earlier this month, has landed a new campaign for fashion label Vero Moda, due for release in August.

Can't wait 'till then? Luckily the brand have just released these stunning behind-the-scenes photos of the London-shot lookbook.

lily allen

Thomas Bay, the head of marketing at Vero Moda, revealed Lily was "a very obvious choice" due to her attitude, style and outspokenness.

"Our customers are fashion-conscious and independent young women, who want to dress true to their own style and have fun while doing so," he said.

"Lily Allen embodies this attitude and is very much a self-made woman who has gone a long way by simply being who she is. This attitude has a strong appeal to us, and is very much how we engage with the world as well."

lily

By modeling for the womenswear brand, Lily will be following in the very stylish footsteps of Alexa Chung and Poppy Delevingne.

If these backstage pics are anything to go by, we think the shoot looks like a big success!

vero moda

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Lily's Label Shuts Down

The World According To Lily Allen