The internet entrepreneur responsible for the ‘Ship Your Enemies Glitter’ prank website hopes to profit from his new book ‘Where’s MH370?’
A pastiche of the famous cartoon 'Where’s Wally?' books, Mathew Carpenter’s $15 tome invites readers to “help find the debris of MH370, such as the landing gear, black box or passenger luggage.”
MH370 is of course the now infamous Beijing-bound Malaysia Airlines flight, which went missing an hour into its departure from Kuala Lumpur on 8 March last year.
It wasn’t until July this year that the first confirmed part of the Boeing 777 – a flaperon – washed up on Reunion Island in the western Indian Ocean.
Some of the search locations in Carpenter’s book include a tank and weapons-strewn illustration of North Korea, the Moon, hell and Russia.
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Carpenter, who in January sold his glitter prank website for $85,000, told Vice his new idea: “Came from brainstorming what the hardest thing to find in the world is.
"Over the past year or so, it’s been MH370 so in the end it was a no-brainer to jump in and make it.
“I personally wanted to read a Where’s Wally type book that instead focuses on finding MH370. Realizing no one would ever make something like it, I decided it was something I would have to do myself.”
Indeed a search online reveals several people had similar ideas long before Carpenter's book was published.
Sending my new book off to the publishers, I call it 'Where's MH370?' pic.twitter.com/A176byQZ7p— Harry (@HarryWKM) March 15, 2014
I'm thinking of writing a book sort of like Where's Waldo...I will call it "Where's MH370" #cantfindit— Cayla Baresel (@cbaresel) October 6, 2014
Watching the search for flight MH370 is turning into a book of Where's Wally. It's getting a bit embarrassing now??— Michael Wall (@MickWakk) March 28, 2014
Just came up with a new children's book concept. Forget where's Wally?... Where's MH370?— Aaron (@steadyshaking) March 20, 2014
Loving this new book in the Where's Wally series; "Where's Flight MH370". pic.twitter.com/YeSlKvqn3I— Unity (@Unity_MoT) March 19, 2014
Online literature for Where's MH370 asks readers to reserve their copies now, “Before we sell out, or get sued!”
It adds: “Mat enjoyed every second of creating this book and is fully aware that if God does exist, he’s got a one way ticket to hell.”
Carpenter invites complaints about the book too – via a link which autofills the subject line with “I’m a little bitch”.
He informs Huffington Post UK he has not yet received any submissions yet and that sales are “doing really well.”
It's unlikely the relatives of the 239 passengers and crew on board the missing plane will be among his customers.
Without the rest of the aircraft and with all the bodies still missing, many say they are unable to reach closure on the tragedy.
"The finding of debris does not mean the finding of our next of kin," Jiang Hui, whose mother was on board, told the Associated Press in August.
Zhang Meiling, whose daughter and son-in-law were on the plane added: “What does such a tiny piece (of debris) mean regarding a 230-tonne plane?
“Why are they trying to fool us? … To make us take the compensation money? (We) will definitely not accept it.”