John Lewis Christmas Adverts Throughout The Years

05/11/2015 16:03 GMT | Updated 06/11/2015 08:59 GMT

Friday morning will see the release of the hotly-anticipated John Lewis Christmas ad.

The retail giant’s seasonal offering is considered by many to herald the official start of the Christmas shopping season.

Last year’s effort featured a little boy and his quest to find a mate for his toy penguin Monty.

john lewis christmas advert

The bear and the hare - 2013

Described by Saatchi & Saatchi CEO Magnus Djaba as “Another great big hug for middle class women,” the ad was deemed a roaring success, ensuring this year’s offering has a lot to live up to.

With that in mind, here's a trip down memory lane for the store's previous festive films:

John Lewis Christmas Adverts

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