Friday morning will see the release of the hotly-anticipated John Lewis Christmas ad.
The retail giant’s seasonal offering is considered by many to herald the official start of the Christmas shopping season.
Last year’s effort featured a little boy and his quest to find a mate for his toy penguin Monty.
Described by Saatchi & Saatchi CEO Magnus Djaba as “Another great big hug for middle class women,” the ad was deemed a roaring success, ensuring this year’s offering has a lot to live up to.
With that in mind, here's a trip down memory lane for the store's previous festive films:
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- Is #MontyThePenguin Better Than The Bear And The Hare?
- Christmas Is Hell For The Man Called @JohnLewis