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Christine Babington Smith

Marketing Strategist and E-commerce specialist

Christine is a marketing strategist and the founder of www.torehill.com, a marketing strategy agency based in London and Edinburgh. Originally from London, she spent 15 years living in Milan before moving to Edinburgh. She started her career as a TV planner-buyer on the Nissan and Miller Brewing accounts before jumping client-side to work in British Telecom's marketing team. Lured by the prospect of share options in the 'next' Google she joined a pioneer social media start-up. She now works with start-ups focusing on fashion e-commerce in the international luxury sector. Her clients include Italian luxury brands targeting a global clientele. Christine is a member of BIMA (British Interactive Media Association).

Eight of the Best Scottish Craft Gins This Summer

It's world gin day on the 11th June, yes I know some marketing genius has dreamt this up, but still it's a good excuse for a tipple of this delicious spirit. Gin is having a fashionable renaissance at the moment with a thriving industry, 70% of it supposedly made in Scotland, generating £1.76 billion of value to the UK economy.
08/06/2016 10:39 BST

Milan Fashion Week Needs to Find the Fountain of Youth

It's easy to assume that the 'big four' have always held sway, but Milan only really gained international recognition in the 1970s and 1980s thanks to the crop of new designers from that era. Currently Milan is facing criticism for its lack of new talent and its slowness in harnessing the digital age of bloggers and social media.
06/02/2014 13:19 GMT

Milan Fashion Week in Crisis?

The Milan Fashion Week schedule is an impressive list of powerhouse labels from Armani, Prada, Fendi, Cavalli, Versace and Gucci. Italian luxury brands also appear impervious to the economic crisis thanks to demand from wealthy consumers in the Far East. So why is the Italian fashion establishment worried?
08/08/2013 09:25 BST

Punk Fashion - The Met Museum Costume Institute Exhibition 2013

The exhibition itself examines punk's impact on high fashion from the movement's birth in the 1970s through to its continuing influence today. Original punk garments will be juxtaposed with recent fashion to illustrate how haute couture and ready-to-wear have borrowed punk's visual symbols...
06/05/2013 15:10 BST

Shoe Obsession - Exhibition at the Fashion Institute of Technology

The average American woman owns about 20 pairs of shoes, but if you are fanatical about footwear - this post is for you. The Museum at the Fashion Institute of Technology in New York is mounting an exhibition entitled Shoe Obsession, and is a must for shoe addicts.
31/03/2013 16:12 BST

Milan Fashion Week in Crisis?

The Milan Fashion Week schedule is an impressive list of powerhouse labels from Armani, Prada, Fendi, Cavalli, Versace and Gucci. Italian luxury brands also appear impervious to the economic crisis thanks to demand from wealthy consumers in the Far East. So why is the Italian fashion establishment worried?
22/02/2013 17:41 GMT

'Valentino: Master of Couture' Exhibition Comes to London

Couture has suffered a decline in the past century with the number of haute couture members dwindling from over a hundred in the post-war period to now just 18. The profitability of prêt-à-porter and the expense of creating a couture collection have contributed to its decline, but the kudos and aura it brings a design house is priceless.
26/11/2012 17:05 GMT

Niche Perfumes Are the New Luxury

Designer perfume brands package mass market luxury, whereas true luxury labels have a story to tell. A recent trip to Avery, a tiny shop in the heart of London's Mayfair, introduced me to some niche perfumes and the concept of Art Perfume.
25/10/2012 15:21 BST

Fall/Winter 2012-13 Fashion Trends

The fashion world is moving on to spring/summer 2013 Ready-to-wear next month; but for the rest of us summer is winding down and we're getting ready to update our winter wardrobes instead. So here is a quick edit of the top trends for fall/winter 2012-13.
06/09/2012 17:11 BST

Daphne Guinness Collection Auction at Christie's

Last week Glamnet's owner, Joanne, was invited to preview the Daphne Guinness Collection which will go under the hammer at Christie's tonight. Daphne was there to present the collection, and talked movingly about her friend and fellow fashion muse Issie: "the sale was the only poetical way for me to say thank you to my friend who I carry in my soul. She meant so very much to me."
28/06/2012 08:25 BST

'Ugly Chic' - Schiaparelli and Prada Met Exhibition 2012

Schiaparelli provoked and scandalised 1930s society - I think if Schiaparelli was still alive she would find a natural affinity with Lady Gaga and Miuccia Prada; her shoe hat and tear dress were equally shocking in their time as Nicola Formichetti's meat dress is today.
09/05/2012 09:34 BST

The Future is Smart

Last week I visited the Global Salone Internazionale del Mobile, a.k.a. Milan Design Week 2012; it's the largest interior design show in the world and where all the leading brands come together to exhibit. Manufacturers and designers choose this event to launch new products and innovative technological design for the home.
24/04/2012 07:29 BST

Milan Fashion Week: Fall/Winter 2012-13 Fashion Trends at White

Fur, leopard print, geometric prints, gothic and silver are the key trends to emerge from Milan Fashion Week's fall/winter 2012-13 collections. This was confirmed by a trip to the White Milan Show, a fair for fashion buyers that takes place concurrently with the big name designer runway shows.
02/03/2012 09:44 GMT

2012 Fashion Trends - Country Chic!

A couple of years ago, no urban fashionista would be seen dead in a jacket with corduroy elbow patches. How things change - practical country clothing, once the preserve of farmers and fisherman, is now fashionable and has spread to the city and suburbs.
15/02/2012 22:01 GMT

The Artist's Jazz Age Style Roars Into 2012

Last Season fashion referenced the 1940s, this season designers have revisited an earlier vintage. The Jazz Age proved a strong influence on Milan and New York Fashion Weeks last September, and is set to be one of the key trends for Spring/Summer 2012.
26/01/2012 11:52 GMT