profile image

Lucy von Sturmer

Communications Strategist living in The Netherlands. Originally from New Zealand, she now calls Amsterdam home.

Lucy is a Communications Strategist living in The Netherlands. Originally from New Zealand, she now calls Amsterdam home.

Does Sustainability Need To Be Sexy To Sell?

Even if you identify as someone who cares deeply about saving planet Earth, chances are, when you get dressed each morning, you're motivated first and foremost by style. That a product looks good, functions well, and has no negative impact is the goal. But, as the flawed human beings that we are, our decision making process usually follows this logic; design first and impact last.
06/09/2017 17:24 BST

Starting A Book Club And Kicking The S**t Out Of Option B

Recently, I've experienced a bit of a setback. I broke both arms which, as a communications strategist, has been rather difficult. And, to make matters a little more complicated, I had to undergo surgery to screw my wrist back into place. It's a bit gory, so I'll move swiftly on.
21/07/2017 10:44 BST

Fat Freddy's Gets A New Look: A Tale Of Music, Madness And NZ Hats

From where I'm sitting, this is a match made in heaven. As Blaze talks, I realise he should really be part of our mad-hatter family after all. I was planning on asking about the direction for the band from here, but his enthusiasm prompts me to ask: "Where are you going to next, with hats?" "I don't know," he says. "We'll have to see what the hatman comes up with!"
15/06/2017 14:00 BST

Trump, Staying Sane, And Why I Quit Facebook

I didn't expect Trump's inauguration to affect me so much. However, last Sunday, following my participation in Amsterdam's Women's March, I found myself struggling with my mental health as I read headline after headline reflecting on the absurd, offensive, and frightening policies Trump was promising to act on (and since has).
27/01/2017 12:22 GMT