The Canadian singer, real name Abel Tesfaye, has worked with the Swedish high-street retailer to create a new capsule collection for men.
The 26-year-old said: “I had a great time selecting my Spring Icons at H&M. I love the mix of urban pieces like bombers and hoodies with tailored shirts and blazers.
“Every piece is both effortless and fresh, which is just how menswear should be.”
The 25-piece collection includes statement pieces such as a cotton bomber, hoodies in black and olive, jersey tshirts, tailored trousers and a motorbike jacket.
This is after Tesfaye told Billboard magazine that he thinks the bomber jacket is a replacement for the suit jacket for the millennial generation.
Andreas Löwenstam, men’s head of design at H&M, also revealed the reason the brand chose to partner with the Grammy-award winner
“Abel’s taste and style perfectly fits the menswear mood of the season at H&M. He has such a great eye for the little details that matter, and for mixing together updated men’s classics for the perfect tailored street wear look,” said Löwenstam.
The ‘Spring Icons Selected By The Weeknd’ will be available in every H&M store from 2 March.