STYLE

Plus Size Designer Responds To 'Insulting' Shorts Advert

"You don’t sell clothes by shaming the target audience."

14/03/2016 12:12 GMT

Online retailer and shopping app Wish caused controversy when they advertised plus size leggings in a seriously offensive way.

The brand showed a pair of XL to XXXXXL shorts pictured on a slim model wearing one of the legs as a skirt, and people weren't happy.

One of the best responses on the internet came from 27-year-old fashion designer Christina Ashman from Bristol, who put it to the brand with her brilliant post below.

I saw this article on HelloGiggles earlier. I don't have any formal qualifications in marketing, but if plus size ladies...

Posted by Interrobang Art & Fashion on Friday, 11 March 2016

"I don’t have any formal qualifications in marketing," she wrote. "But if plus size ladies buy shorts based on how one leg looks on a whole petite woman, then maybe smaller ladies will buy skirts based on how the whole thing looks on one pretty thunderous thigh."

Speaking to the MailOnline, Ashman explained how she wanted to highlight how "absurd" the company's advert was.

"You don’t sell clothes by shaming the target audience," she said.

"It’s fine if you’re using a small model in small clothes, but to put a petite model in one leg of some plus-size shorts is just unnecessarily insulting."

SEE ALSO:

This Is The Worst Possible Way To Advertise Plus Size Clothing

Ashley Graham's New Plus Size Lingerie Ad Is 'Banned'

Beth Ditto's 'Unapologetic' Plus Size Fashion Collection Is Here

We Exist: Diversity In Plus Size Bodies
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