As consumers, we're often guilty of holding retailers to ransom. We expect the same brand experience across every real world and digital touchpoint. We want information immediately, great experiences and the best possible service in the fastest, simplest and most convenient way for what we're doing at that time.
Traffic in malls and stores is usually at its peak during these days. It's almost impossible to find relevant staff to fulfill your queries since they are usually busy handling a bunch of other potential customers. You also encounter inventory issues during this season, with much of the popular stuff already being sold out.