Anticipating coffee and a bun on the second morning of the holidays, I was assaulted by the first Back to School display of summer. No sooner have the holidays begun than we're preparing for them to end: hardly had I dragged myself home on that final half day of term, than the postman assured me with a cheeky grin that the break would be 'gone before I knew it.'
When we get something we want badly, the wanting diminishes, which is great news until the next want comes along. This puts us into a constant state of want, need, lust, greed and most of the seven deadly sins... The other problem is because we never really feel like we get what we want because there's always someone who has more, we live in a constant state of wanting. This need for success is embedded in our culture. If we don't reach these self- imposed goals, we may experience a sense of worthlessness. In my opinion this is why so many people over-shop.
The sun has arrived, and a new light is cast into our homes, calling for a fresh look at our interiors. Similar to fashion, it's unlikely that many of us can get a whole new wardrobe each season, so it is all about ways of updating our spaces with small accessories - and perhaps a few big splurges along the way!
Working in retail doesn't make you uneducated or unambitious. Just because someone spends their day in a shop rather than an office, a classroom, a courtroom, a hospital, a museum, a library, or a lecture theatre doesn't mean they are incapable of working in any of these places, they have just chosen not to.
'Bulimic' spenders -purchase only to rush back to the shops, guilt-stricken to return what they've bought, once they realise they can't afford it or that it's not actually going to give them the lifestyle they want. Although their 'reverse shopping' habit keeps their finances under control they expose themselves to high stress levels and feelings of self-loathing.
Today's shoppers are seeking a unique experience and by combining their local high street with popular shopping channels like mobile, we can continue to build support for independent retailers. That way they can not only lead the high street recovery, but succeed so that their retail sales are completely unquestionable.