If you’re a celebrity looking to get yourself in a high-profile relationship, then reality TV is quite often the way to go.
But while shows like ‘I’m A Celebrity’ and ‘Celebrity Big Brother’ have spawned many romances (or, at the very least, showmances) over the years, ‘The X Factor’ has actually been responsible for sparking its fair share of relationships too.
Some ‘X Factor’ relationships have ended in magazine deals, endorsement opportunities and even engagements… while others have ended in nothing but embarrassment for all concerned.
Here are eight of the most memorable ‘X Factor’ love stories...
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In a year that saw Sam Bailey and Nicholas McDonald competing in the live final, it was Tamera Foster and Sam Callahan's relationship that had people talking outside of the show.
It was reported the couple split a year later, so she could focus on her career, after being signed to Simon Cowell's label.
Here they are looking far cooler than two people who met on 'The X Factor' have a right to, frankly.
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When Chloe and Stevi were first rumoured to have got together while they were still on 'The X Factor', we assumed it was completely fabricated... but it turns out they really were an item.
After a turbulent start, the two later got engaged, and entered the 'Celebrity Big Brother' house together in summer 2015.
However, they split a year later.
Before One Direction were the biggest pop group on the planet, they were one of 16 acts who made it through to the 'X Factor' live shows in 2010, alongside future hitmakers John Adeleye, Nicolo Festa, Storm Lee and Treyc Cohen.
Competing directly against 1D in the groups category was Belle Amie, with band member Geneva Lane taking a shine to Zayn.
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Zayn and Geneva didn't work out, but once the series was over, it emerged that he had begun dating runner-up Rebecca Ferguson (who was seven years his senior, but who's counting).
Eventually, though they ended things, with both of them having nothing but good things to say about the other.
That's not the end of Zayn's 'X Factor' love story, though. Once he'd split from Rebecca, 1D appeared as musical guests on the ITV show, the same series that Little Mix were competing.
Zayn immediately took a shine to singer Perrie Edwards, and it wasn't long before they were rumoured to be dating, and later announced their engagement.
In summer 2015, though, it was reported they'd gone their separate ways, with Perrie now linked to Luke Pasqualino and Zayn constantly photographed with new girlfriend Gigi Hadid.
Frankie and Amelia were thought to have had a brief dalliance during their series of 'The X Factor', with conflicting reports about what had gone on between them.
Although Amelia never addressed it, she told reporters once the dust had settled: "It's Frankie, let's be honest... he's not boyfriend material."
Can you believe this actually happened? Because it actually happened.
Yes, it's not just the contestants who've found romance on 'The X Factor'.
It emerged years after Dannii Minogue stepped down from the judging panel that she'd had a brief affair with the music mogul, which was exposed in a biography of his life by Tim Bowers.