Jobs will be lost because bosses have to pay a bit more tax? How does that work? They're going to shut down factories, lay off staff, because they have to pay a bit more income tax? I don't think so.Investors will tear up their business plans because they feel sorry for UK chief executives with fewer pounds in their pockets? Why on earth would they? It simply makes no sense.
When President Clinton's advisor James Carville famously summed the presidential election up as "It's the economy, stupid," he spoke for generations of politicians who have known that elections are won and lost on the basis of voters' pockets and purses. As the long run up starts to the next UK election, that phrase has never held more significance.
So the headline rate of inflation has finally hit its target, for the first time in over four years. But let us not get too carried away in jubilation. We know from the past four years just how stubborn it can be.
Do you want my alternative take on the UK's growth figures, the 50p tax row and the US venture capitalist who compared banker bashing to the Holocaust? Here's my review of the political week in 60 seconds...
The Bank of England Governor, Mark Carney, yesterday set out a common sense approach to a common currency between an independent Scotland and the rest of the UK. Mr Carney was clear that he did not seek to influence the decision of the people of Scotland, and stressed that in the case of a Yes vote, the people of Scotland would have sovereignty and the ability to choose the arrangements we wish, in partnership with our neighbours in the rest of the UK.
Mark Carney's important speech set out in some detail the logical steps that are required for a currency union such as the sterling zone to work. It works pretty well at the moment because we have a political union and fiscal and monetary policy work in tandem and banking regulation underpins the system. But would such a system work as well if Scotland were to be an independent country?
American author Mark Twain once said that there are "three types of lies. Lies, damn lies and statistics". This nifty little phrase certainly comes to mind today, when you see that the Institute of Fiscal Studies have accused the government of using dodgy stats to support their claims that living standards are going up.
There is one clear message from today's thoughtful speech by Mark Carney the Governor of the Bank of England - that the failings of the Eurozone show that to have a successful monetary union you require fiscal and political union. This is a detailed speech but make no mistake, the Governor's judgement on currency unions is devastating for Alex Salmond's currency plans.
Britain is in the throes of a personal finance crisis. Dramatic figures out recently revealed that personal debt totals £1.43trillion and the average household debt is almost twice as high as a decade ago at £54,000. To some this would come as a surprise, but to many it is confirmation that they are not alone in their struggle.
Last week, hundreds of thousands of Londoners and commuters in the rest of the South East battled strikes and main line signal failures to get to work. With considerable grit and determination many of them succeeded. It's fair to say that George Osborne's Christmas gift to restrict regulated fare rises is already no more than a distant memory...
For many, January marks the first month of a fresh start and it is the ideal time to decide what we want to get out of the year ahead by taking on new challenges. Whether it's making the decision to get and stay fit, or taking on a new hobby you've always planned on doing, there's always something new to try.
As you walk around the corridors of the World Economic Forum at Davos and as you listen to the many corporate leaders present at the world economic forum in Davos it is possible to segment them into two distinct groups.
One of the truisms of the Referendum campaign is that the vote on 18 September will decide not just the future of Scotland, but also that of the rest ...
Britain's economy is recovering, we're told. More people in Britain are now in work than ever before. We have "growth". Whoopee! Why then do I (and just about everyone else I know) feel such disquiet?
This week, Davos is host to the World Economic Forum's main annual shindig - an event portrayed in the press as either a useless confab of self-important gasbags, or a shadowy stronghold for the world's elite powerbrokers...
I'm getting more and more used to the term native advertising. The term 'content' has always struck me as so nondescript and dull. Like 'stuff'. If we see the predicted rise in content marketing, expect to see plenty more forgettable branded words and pictures for audiences to scroll right past and ignore.