It is fortunate for all of us that we don't see all the news all of the time, or become aware of all the futuristic ways companies are planning to engage with us. I recently read the book The Circle by Dave Eggers which paints a worrying picture of the future based around the over dominance of one 'social media' company. ..
The vernacular of 'Science 2.0' has become increasingly utilised in the debate about the future of science. Many media articles and conferences focus on this topic, and the European Commission has recently held a public consultation to better understand the impact of 2.0 and desirability of policy action to enable it.