The government's plan contains several good components, but I know that many experts in the field, many health care professionals and probably many parents will feel disappointed that it does not go far enough...there is a real danger that the government's plan will deliver too little, too late, and that major opportunities will have been missed.
I don't think I quite comprehended the question when the BBC rang me for a comment. In a week where it felt like a tiny step had been made for mankind (the potential for brands to be financially punished for not cutting sugar out of their fizzy pop) I was genuinely being asked if I thought we should ban elasticated trousers as they might encourage obesity.
My alarm went off at 6am this morning and I was extremely tired after having a very restless nights sleep dreaming about cream cakes, biscuits and chocolate. Now this is not a normal occurrence for me, I don't have a particularly sweet tooth but also do not unnecessarily restrict my intake of such things if I fancy them, but I guess I can take them or leave them.
In addition to the objects of our desires becoming far more interested in the sharing of our suddenly precious body heat surpluses (and the acts of depravity that inevitably accompany it) we also benefit from body heat and bulk as regards our own comfort- as comedian Dara O Briain puts it, we "winter well".
I'm not asking you to eff your beauty standards, I'm asking you to eff your preconceived notions. Understand that not a day has gone by in the past eighteen years in which I haven't been cussed and tutted at and judged for looking the way I look, yet I still get up and go into the world and try to be the best version of myself.