Business can learn a lot from politics - and sport - in terms of managing public expectations. Companies are getting smarter at this game - down playing expectations in the business pages in advance of difficult results. But too often company leaders fail to control the narrative by overstating their ambition in the first place. Corporate Britain is littered with the bodies of business leaders who promised big and delivered small.
This is undoubtedly a headache to the Premier League, for club owners, and those who sit around the table once a fortnight. But they should think about what they are risking if they let Scudamore go. He has performed miracles at the Premier League, while continuing to support the rest of the game. To lose him from football would be a real scandal.
The big boss has been quoted as complaining that the English game is too conservative, and requires a radical approach in order to shake it up - and, in some ways, he should be applauded for adopting such a brave attitude. But, having studied the details of his proposal, I really believe that he is backing the wrong horse in this case.
Last month's announcement that the Football Association is going to lose a significant amount of investment - £1.6m of public funding - is the latest wake-up call for amateur football. Sport England is responsible for distributing public money to increase sports participation, and its decision to reduce funding for football is as a result of a sharp decline in the number of people playing the sport.
Even the most pious football supporter would be hard pressed to admit they didn't enjoy the "other" side of football - you know, the stuff which has very little to do with kicking a ball and more to do with selling papers. Not a week goes by where the latest taxing soap opera isn't dominating the back pages of our newspapers...