"Is the Parisienne real? good question. She seems so sure of herself. She makes so little effort. It's far from fair that what others struggle to achieve comes so naturally to her.", writes Vogue Paris Editor-in-Chief Emmanuelle Alt, in her September 2014 editorial. New Parisienne Natalia Vodianova graces the cover
Technology has provided a new medium for labels, from heritage brands to avant-garde innovators, to explore and express their identity and style, and to take the stories, ideas and icons who that provided their foundation forwards into a new digital dimension. We take a look at the brands which are doing it best, through a few of the technological treats on offer.
Historically, the term luxury has always been a standard of quality, a mark of authenticity and shielded by a veil of exclusivity. But now the term is increasingly being owned by high street brands looking to squeeze a few more pennies via some nice packaging, leading to this dearth of 'luxury' options.