In a week when the country is collectively obsessed about a group of elite athletes running around small grass courts in SW19, it's hardly surprising a pair of running shoes topped the headlines. What's more surprising is who was wearing them. Never mind the commercial power a Nadal or Sharapova can have when wearing a certain brand of T-shirt or skimpy tennis skirt. This week, Democrat senator Wendy Davis managed to turn a pair of pink Mizuno trainers into Amazon's best-selling shoe.
In years gone by it was somewhat accepted that women would earn less prize money than their male counterparts.
I've found that many bar-stool social commentators on the annoyance of the female grunt are men. Ha, the audacity! The male species complaining about the vociferous nature of women? That's like Bob Diamond complaining about interest rates or Jimmy Carr complaining about the tax system.
Maria Sharapova is the poster girl of women's tennis. The favourite for this fortnight's Wimbledon crown. An American in all but passport. She is adored by the WTA and her legion of fans, but off the record her fellow professionals talk very differently of Sharapova.
For a long time I have preached that Andy Murray shall not win a Grand Slam, and until the day he does this will not change. He simply isn't good enough in this era.