David Cameron, Ed Miliband and all the other party leaders will be jostling for voters' final decisions over the coming week in the lead-up to 7 May but on social media, one of their key communications tools, I feel they've got it all wrong.
With less than a week to the election, people around the UK have repeatedly said that they want to vote for a leader they can trust, who gives clear answers on their policies and who can explain how they are different from everyone else.
It is realistic to think we can have a different kind of economy and society. It is possible to create a fair and just arrangement in which no one need fear being unable to put food on the table or keep a roof over their head... It is profoundly unrealistic to think we can continue as we are.
Nick Clegg faces a virtual mission impossible in this general election campaign - but if anything can save him and his party from electoral oblivion, it's his eyebrows. That's right. His eyebrows. They're the key to understanding why, despite being a figure of derision, the deputy prime minister's communication skills remain some of the most polished out there.
This is the first General Election campaign I have lived through where I am at a loss who to vote for.
The aim of this three-part article is to demonstrate that every deficit narrative and soundbite question or statement that you have heard parroted thousands of times are simply tricks aimed to mislead people.
Liberal Democrats are facing historic decisions that will determine the future of the party, country and Europe. A coalition with Labour backed up from the outside by the nationalists might be exotic but not necessarily unstable. It would surely be better than what we have now. It may even, in time-honoured phrase, break the mould of British politics.
We have four men, all vying for our vote, all trying to show they are caring and compassionate leaders. All scrambling around at the last minute promising us the world, or indeed, the world as they see it. Why are they allowed to keep tagging incentives onto their manifestos?
The Scottish independence referendum was proof that a positive campaign, engaging rather than side-lining young people, will inspire people of all ages to vote. The major political parties have forgotten this... But there is an alternative.
n the Joel Schumacher classic, Falling Down, William Foster, played by Michael Douglas, passes a man protesting the fact he has been categorised as "not economically viable". Swathes of British society have been categorised in this way by the Conservatives and they are slowly being ground into the dirt. And now they might end up in court faced with the prospect of a crippling bill for simply exercising their ancient right to plead innocent.
'Who are you going to vote for, June?' - This is the question I am regularly being asked by friends and colleagues. But what is the option? Do I vote for the political leader or the manifesto?
What impact this debate has on public perceptions of the candidates - both present and absent on the night - and how people vote on 7th May remains to be seen. Our latest Political Monitor suggests that while the last seven-way debate may have helped boost some of the leaders' personal ratings, the race between the Conservatives and Labour remains as tight as ever.
Don't worry. In three weeks it will be all over and we will just have a few more days of the media speculating on the make up of the coalition. You can certainly respond to the knock on your door knowing it won't be a politician.
On Tuesday we launched the Green Party of England and Wales 2015 general election manifesto: 'For the Common Good'. It is shaped by our vision of a future Britain, and our principles and values which say that no one in this, the world's sixth richest economy, should fear not being able to put food on table, or pay the bills that keep a roof over their head. It is shaped by a politics founded in humanity. We want to create a Britain that cares. But it is also based on a fundamental principle that the other parties deny and ignore: the need for us to build a stable and sustainable society that protects our planet now and for future generations.
We've hit the part of the General Election campaign that really starts to get on my nerves. The funny thing is, I genuinely think this vote could be one of the most interesting in the UK's history, given how disillusionment with large swathes of the political spectrum has resulted in no one party looking capable of gaining an overall majority...
If Ed Miliband, Nick Clegg and David Cameron really don't want all their green-minded supporters to flock to the Greens, they must do more to convince voters that on these issues they actually offer a pro-environment alternative to the Greens.