Smart Cities are hot news with many examples where innovation and technology have been drivers of growth and sustainability. But are Smart Cities heading for an 'Uncanny Valley' where the lack of consultation with citizens can lead to alienation and rejection by the very people that these initiatives are designed to help?
Why is it that policy relating to personal data seems to generate so much controversy? Take the recent huge public outcry over care.data which resulted in massive negative media coverage, questions in Parliament and subsequent delays to what many consider to be an important program for the well-being of the nation's health.
Personal data is very much on the agenda but have brands really understood the implications? We have always been aware of the potential for negative publicity when things go wrong but it is only recently that we have started seeing the flip-side. Brands can actually accrue good publicity and custom for handling personal data and privacy issues well.