Whether as populist-opportunist or pastor bonis, what remains clear to us is that Francis already grasped this development early on in his pontificate when few would have argued with the idea that Jesus can be far more effectively sold today through web clicks and profile page ratings - a notion which aptly coincides with the current requirement to package a more hip holiness for mass consumption.
Last week, with little fanfare and under heavy security, an historic meeting took place in Rome which marked a turning point in interfaith relations. Inside the 16th century Casina Pio IV villa, home to the Vatican's Pontifical Academy of Sciences, seven clerics representing over five billion people overcame lingering traditions of suspicion to commit to the eradication of modern day slavery by the year 2020.
American cyclist Tejay van Garderen branded the craze 'a dangerous mix of vanity and stupidity' ... in this technologically driven age, each spectator wants to prove they were part of the action and hence the selfie found a new arena... it undoubtedly gravitates towards narcissism. 'Look at how much fun I'm having, I want you to envy me'.
Scotland weren't the only Brits celebrating in Rome last Saturday. Whilst the Tartan Army was scoring points at the Rugby, people from all parts of the UK were at the Vatican watching Pope Francis elevate the Archbishop of Westminster, Vincent Nichols, to the College of Cardinals and I was proud to be there too as part of the UK's official delegation...