Sadly, both Fuck0ffee and Bricklane Coffee, appear to have misunderstood the time-old saying that "any publicity is good publicity" and, in doing so, to have missed a very simple truth: If you want to stand out in London's over-saturated independent coffee market, insulting 52% of the population isn't the best way to go about it. It's bad marketing, bad PR and, worst of all? It's not even funny.
Is it just me or are there more signs everywhere you go? Over the past few months I seem to have noticed more things I am supposed to read, digest and either act upon or, in most cases, not act upon. There are instructions, rules and some very strict ones where I feel I am being told off before I've done anything!