I'm not for a moment saying we shouldn't think and plan and act at our absolute best. But there is little point in our existence unless we can achieve change for people we are here for. The biggest risk of all is failing the people who need us. Let's urge charities on, let's give them the room to breathe, and our support to take courage.
Brands and their respective agencies keep talking about influencer targeting and marketing and getting things done for free; music to directors and investors ears. But this is the biggest mistake they've been making for years. If you are going to get things done for free; be prepared to face bad reputation and loss of revenue in the years to come.
The aid and development sectors work hard to promote and maintain an air of importance and legitimacy, but there are some hard truths that we need to face if the industry is to grow and address the huge challenges we, as a global community, continue to come up against - climate change and the increased frequency of natural disasters, unhindered economic growth causing environmental and social deterioration and the rise of political fundamentalism, just to name a few.
Figures show that one in three young people who offend have an unmet mental health need at the time of offence. If someone is wielding a knife, it's highly unlikely that anyone will ask if they are depressed. This could be exactly what they are feeling, however, it's just that it's presented in an atypical way.
Social Media is about people, about your audience; Social Media is not about buzz words. Action speaks louder in Social Media. So it is not about your number of followers on Twitter or number of Likes on your Facebook page; it is about showing your brand's human side and let your customers know that you care about them.
As you may or may not know, we are currently at the 'end of the beginning' of the Third Industrial Revolution (as some call it). Otherwise known as the Digital Revolution. I don't know about you, but at my age, I am kind of surprised to find myself part of a revolution! Flattered perhaps. And there's nothing like a revolution to get that old body out of bed on a Monday morning.