The message to employers is serious. Tools like LinkedIn make it easier to find people with skills to hire, but there is a cultural shift in the behaviour of people who are not used to rigid hierarchies any longer. Young people will not enter the workforce and submit to the rules being just as they always have been.
Tthe reasons for any foreign ICT organisation to enter Brazil are compelling. Brazil is presently the seventh largest market in the world, with $165.7bn spent on ICT in 2010, and expected to become the fourth largest before long. The domestic market for IT is the eighth largest in the world, and only $2.4bn of IT services were exported.
In the bad old days of computing, in the 80s and 90s in particular, many, many software programs were written by developers who excelled at IT, were very nerdy, not commercially minded and got the product finished and out of the door. It usually was shipped to the customer with a massive thick doorstep of a manual that made you feel it could solve any stumbling block you threw at it - except it didn't. Ever.