Elephants face a major poaching crisis, and their populations are falling dramatically across the African continent, with an astonishing 61% decline in the last three decades. Between 30,000 and 40,000 elephants are poached for their ivory every year in Africa, that's around 100 African elephants killed every day, or one elephant gunned down every 15 minutes.
Africa is always a loser in this global gluttony. Last year, an esteemed report released by the African Union's High Level Panel on Illicit Financial Flows, revealed that an estimated $60.3 billion was illicitly channelled out of the continent between 2003 and 2012, roughly one a half times the total donated in overseas aid during the same period.
We'd like to do a lot more to beat this crisis but we also want to stop future generations being devastated by drought. Around 70% of Africa's people depend on smallholder agriculture for a living and they produce the bulk of the continent's food. We have to find a way to help them survive major crisis - come rain or shine.
So the plan on paper is a simple one. Complete a marathon every day for 27 days across South Africa. Unfortunately when you step off the paper and onto the concrete, gravel and rocky roads there's a little more to it. Those with a good memory amongst you may recall that I tried something similar about four years ago and was forced to stop by a Doctor who told me that I'd die if I didn't. Now I'm back and trying it again.
If watching David Attenborough's The Hunt on BBC has inspired your children, why not consider taking them on a family safari next year? Although Africa has its fair share of challenges when it comes to travel, it also has several destinations that are ideal for families. Our twins were just four when we first took them to South Africa.