Putin may win permanent control over the Crimea, but at the cost of abandoning his hard-earned cover of non-interventionism that has coloured Russia's image in the international community, revealing an attitude of pure self-interest that cannot be reconciled with UN values of international peace and cooperation.
Make no mistake: the Sochi Games are Project Putin. The president is a keen skier and he has long been a fan of the Sochi slopes. He has invested a huge amount of personal prestige in these Games, which is why everyone expects that they'll be a huge success. If they fail, Mr Putin fails. And the Russian president doesn't do failure.
World War Two has become an epic of nostalgia entirely disconnected from the cause of anti-fascism, the sacrifices made by the Red Army on the Eastern Front once again hidden from history. Stalingrad, forgotten, scarcely meriting a mention in the mainstream media despite its fixation with all things WW2.
In the minds of many Polish politicians and the majority of the public, shale gas is not so much an economic windfall, or a new industry promising employment, or an alternative source of fossil fuels, but a mythological weapon against a mythological enemy, a gargantuan pepper spray against the bad Russian bear.