How does cinema follow a year like 2015? A year when three of the top 10 biggest films of all time in the UK were released, including two of the top three. It was a year that also saw the release of the third biggest animated film in history (Minions), and the summer's best blockbuster, Mad Max: Fury Road, just snagged 10 Oscar nominations.
For five years the forces of Social Media have waged an electronic campaign against our most understated quality: modesty. Favouring stealth over strength, the enemy concealed their weapons is the form of presents: MySpace, Bebo, Facebook, Twitter. The plan was beautiful in its simplicity, the opponents of humility had only to watch as we encouraged friends and relatives to unnecessarily broadcasting their thoughts, before we turned the gun on ourselves.