07/09/2010 06:25 BST | Updated 22/05/2015 06:12 BST

Daisy Lowe Is The Face Of Biba

It's no secret that retro 60s style is back in a big way this season, so it's particularly appropriate that iconic British fashion label Biba has relaunched for autumn/winter 2010.

And who better to encapsulate the new Biba with its boho-vintage appeal than model Daisy Lowe, who not only has campaigns for Louis Vuitton and DKNY under her belt, but also recently turned designer with the launch of a range for French store Morgan?

Lowe poses in the advertising and PR campaigns for women's apparel, accessories and jewellery for the brand, which also launches denim for the first time this season.

Biba will be available exclusively at House of Fraser stores nationwide and online.

What do you think of Daisy's new campaign? Leave a comment and let us know.

Images courtesy of Biba