09/09/2010 00:38 BST | Updated 22/05/2015 10:12 BST

Height Couture: Models Scale Vertical Runway For High Street Fashion Week

In a world first, a clutch of stunt models rappelled down a building on London's Oxford Circus to kick start High Street Fashion Week. Dressed in the latest styles, complete with four-inch heels, the girls wowed onlookers as they made the dramatic drop.

Photo: AP

Gimmick or not, there seems to be a trend in redefining the catwalk – just last month an underwater fashion show was staged in Korea. These two feats almost make the TopShop runway at the old Eurostar terminal at Waterloo station for the upcoming London Fashion Week look passé. We did say almost.

High Street Fashion Week, which celebrates our favourite shops and brands, was also given a boost with the Glammy awards held on Monday. Hosted by T4 presenter and rising style star Jameela Jamil, the awards were given out to the best high street brands following a public vote. And the winners are:

A/W 10 looks

French Connection

Perfect Plus Size - Best for size 14+


Eco-Warrior - Best for ethical green living

People Tree

Finishing Touch - Best accessory


Fabulous 40 - Best for women over 40


Boy Wonder – Best menswear

Moss Bros

Dream Dressing Room - Best dressing room and level of service

John Lewis

Power Window - Most inspirational window


High Street Fashion Week runs until 10 September