23/11/2010 18:20 GMT | Updated 22/05/2015 10:12 BST

The Cheek Of It: Get Ready For Gilly Hicks Lingerie

From Abercrombie & Fitch: meet Gilly Hicks. Photo courtesy of Gilly Hicks

Ladies, it's time to meet Gilly Hicks - Abercrombie & Fitch's cheeky cousin, if you will.

The lingerie label, which hails from Sydney, will arrive in London this weekend with the opening of its first UK store at Westfield.

The brand is all about girls with buckets of attitude - and from the sneak peek that we've had in the MyDaily office, the cute bras and array of patterned knickers aren't half bad either.

But if you need a little more persuading, this might just help.

Gilly Hicks double decker buses loaded with Abercrombie & Fitch gents will be taking shoppers from the Abercrombie & Fitch store in Mayfair to Westfield Shopping Centre on Saturday. Go fourth and enjoy!