24/11/2010 09:40 GMT | Updated 22/05/2015 06:12 BST

Kim Kardashian Attends The Grand Opening Of... A Toilet

Kim Kardashian Charmin Kim Kardashian gets prim in New York. Photo: AP

They say that certain attention-hungry celebs would attend the opening of an envelope - but what about a lavatory? Kim Kardashian took self-promotion to the extreme yesterday when she attended the opening of a Charmin's restrooms for Christmas shoppers in New York.

Still, Kim attempted to add a bit of decorum to proceedings with her uncharacteristically prim grey tweed dress. The below-the-knee number shows of Kim's infamous curves to a T - and her looks reminds us just a little of Mad Men's Joan Holloway. The difference being that Joan would never be caught dead at the opening of a toilet.

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