09/12/2010 12:01 GMT | Updated 22/05/2015 06:12 BST

Mulberry Unveils It's New Bond St Store

Emma Hill, Alexa Chung Mulberry's Creative Director Emma Hill with Alexa Chung at the British Fashion Awards. Photo: Dave M. Benett/Getty Images

It's safe to say that Mulberry is having a moment. This week they have announced a 38% rise in total revenues over the last six months, not to mention winning Best Designer Brand at the British Fashion Awards on Tuesday night.

However, that's not all. Mulberry also opened their new store on Bond Street, after moving from number 41-42 to 50. Inspired by English country gardens and architecture, the shop features oak, brass and stone fittings as well as a large dry stone wall in the centre of the open layout. Georgia Fendley, Mulberry's Brand Director, describes it as "the antithesis to a slick luxury shopping experience" that Bond Street shoppers are more used to.

Take a look at the video below to see how Mulberry has created their new home and find out which other designer brand has given their shop a facelift.