05/01/2011 11:35 GMT | Updated 22/05/2015 06:12 BST

Blog Of The Week: Eat The Damn Cake

Image courtesy of Kate Fridkis

The lowdown: Kate Fridkis is a former homeschooler who grew up feeling confident and gorgeous - a feeling which took a beating when she began attending college. Eat the Damn Cake is her way of writing the gorgeousness back in. The posts take on a wide range of beauty and body image issues and hold each one up for scrutiny without ever becoming academic or preachy. There's also a gorgeous gallery of women enjoying cake!

What we love: Feelings of negativity and self doubt are all too easy to fall victim to. We love the way that Kate encourages everyone not to accept them - in her own words: "I think it's absolutely absurd that I, or any other woman, should have to waste time feeling unattractive." We agree. Wholeheartedly.

Look out for: The 'un-roasts' at the end of each and every post. An un-roast is a thing that Kate loves about herself that day, usually related to her appearance. We've been giving it a go ourselves and although it's sometimes difficult to come up with one, especially if you're having a rotten day, it's always worth the effort!