07/01/2011 07:24 GMT | Updated 22/05/2015 06:12 BST

Tamara Mellon Stars In Jimmy Choo Fragrance Ad

Tamara Mellon in the Jimmy Choo fragrance advert. Photo courtesy of Jimmy Choo

Never mind Lara Stone or Kate Moss, who better to star in the advertising campaign for Jimmy Choo's first fragrance than the founder of the luxury brand?

Tamara Mellon is the face of the new scent, which is set to launch in the UK next week. Wearing a snakeskin print dress to match the Venetian glass bottle and the glamorous box it comes in, Mellon evokes the "feminine confidence, seduction and sensuality" of the fragrance itself.

Mellon hoped to express "an aura of strength and beauty" with the creation of the perfume. Let's hope it smells as good as it looks!

There's more to come from Jimmy Choo too. The brand has announced they will be launching their menswear shoe collection at Millan Fashion Week later in January. Time to start saving, boys.