14/01/2011 15:55 GMT | Updated 22/05/2015 10:12 BST

Gemma Arterton To Be The New Face Of G-Star

Gemma Arterton at the G-Star party and in the new spring/summer campaign. Photos courtesy of G-Star

Luxury denim brand G-Star have announced that actress Gemma Arterton will be the face of their new spring/summer campaign.

The British beauty was picked for her unique sense of style and femininity - two qualities that complement this campaign's theme: raw elegance.

When speaking about her new modeling contract, Arterton revealed that she feels like "the tough girl in the fancy frock... and I feel that G-Star are the same." It's a perfect match.

Watch out for the campaign launch in February and to find out more, visit Gemma's blog at