For some it would the launch of the iPad, for others the release of the latest Harry Potter – for a woman with close to fifty Farrow & Ball matchpots in her cellar, it's the launch of nine new colours from the Dorset-based paint masters at F&B.
The first new additions to the range since 2008, the gorgeous new shades include the dramatic Charlotte's Locks - a fiery true orange widely used as an accent colour in the 1950s and therefore definitely due a decorating moment.
There's also Cabbage White – taking its name from the wings of the butterfly, this will no doubt soon be added to everyone's short (or in my case not that short) list for samples required to find the elusive 'perfect' white.
Let the indecision commence.
Click here to view all the new colours and to order the 2011 colour card.
Below Left: Wall: Charlotte's Locks No.268; Woodwork: All White No.2005; Door: Babouche® No.223; Chair: All White No.2005.
Below Right: Wall: Brassica No.271; Chair (left): Stone Blue® No.86; Chair (right) & table: Cornforth White® No.228.