06/04/2011 12:13 BST | Updated 22/05/2015 10:12 BST

Elle Macpherson To Host New Reality TV Show, Fashion Star

Elle Macpherson will front new NBC reality TV show, Fashion Stars. Photo: PA

After her success as the host on Britain's Next Top Model, Elle Macpherson has been snapped up to front a new NBC reality TV show, Fashion Stars.

Producer Ben Silverman told that the prime-time programme will "introduce would-be designers - not of high-end fashion in the manner of Project Runway, but creators of fashion lines that might include bathing suits or lingerie, or surf wear and jeans".

He added: "Retail buyers would be involved in selecting the winning designs" and "each week viewers will be able to go online and buy the designs created by the contestants, even the losing ones".

And, the winner might not get a New York Fashion Week presentation like on Project Runway, but the grand prize is equally, if not more, exciting: a multimillion-dollar contract to place a new fashion line in top retail stores.