Amy Winehouse's fans have been quick to pounce on Microsoft for attempting to cash in on the soul star's death at the weekend.
Following her demise, Xbox360, which is owned by the internet giant, used its official Twitter account to urge customers to remember her by buying her albums - using Microsoft's online store to do so.
The tweet read "remember Amy Winehouse by downloading the ground-breaking 'Back to Black' over at Zune".
Since receiving outraged tweets from Winehouse's fans in response, describing them as "crass", "insensitive" and "cashing in", Microsoft have been forced into an apology:
"Apologies to everyone if our earlier Amy Winehouse download tweet seemed purely commercially motivated.
"Far from the case we assure you."
And they followed this with: "With Amy W's passing, the world has lost a huge talent.
"Our thoughts are with Amy's family and friends at this very sad time."
Meanwhile, Winehouse's fans have been using the internet to campaign for a memorial to the singer, in Camden where she lived, partied and finally met her end on Saturday afternoon.
Their suggestion is that the road sign for her street, now emblazoned with hundreds of graffiti signatures by fans, should be allowed to stay like this as a lasting tribute to their fallen icon.
One fan, Mark Chesterton, wrote yesterday, "It should stay, but I bet it won't. The local council will just see it as graffiti, but if we were back in the Beatles era, it would stay.
And Papa Akuffo added: "It will never stay but you are right, it really should. Much more organic than anything that will be dreamed up.."