Matthew Williamson Launches MW Diffusion Collection On

Excellent news for style hunters. Matthew Williamson has finally launched his debut diffusion collection, and the first drop has just landed on

Simply titled 'MW' the collection is set to feature everything from evening wear to outerwear, all capturing that signature Matthew Williamson main-line aesthetic, but at a fraction of the cost.

So think less high-octane red carpet pieces, more wearable cocktail-hour frocks - with a focus on quality fabrics and cuts - and aimed at a slightly younger, more urban audience. "It's for having fun in," explains the designer himself.