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09/08/2011 08:37 BST | Updated 09/10/2011 06:12 BST

Katie Holmes In Holmes And Yang LBD At Don't Be Afraid Of The Dark New York Premiere

Katie Holmes indulged in a spot of self-promotion at the New York premiere of Don't Be Afraid of the Dark last night.

And no, we're not referring to her pushing her new horror movie (that's somewhat standard Hollywood behaviour), we're referring to the fact that she was wearing a dress from her very own Holmes and Yang clothing collection...