30/08/2011 06:03 BST | Updated 29/10/2011 06:12 BST

See Alexa Chung's Second Collection For Madewell

With her debut collection a sell-out success, we were somewhat eagerly awaiting the results of Alexa Chung's second collaboration with Madewell.

And it's finally here. The pretty presenter calls upon her former modelling roots once again to star in the ad campaign video, showing off a collection just as covetable and wearable as the first.