18/09/2011 15:42 BST | Updated 22/05/2015 06:12 BST

The Fashion PR Diaries: Beyonce Walks, Kelis Sings And Pammy Watches...

It's now day three of LFW, and the sore throats and fashion week flus are starting to kick in alongside the sore heads from last night's parties. And let me tell you there will be a lot of those today as LFW served up perhaps two of the most exciting events like, EVER.

Tina Knowles and Beyonce at Selfridges Like mother, like daughter: Tina Knowles and Beyonce at Selfridges. Photo:WireImage

Before I go completely gaga about that though (and no, that's not a clue), I must give a nod to some spectacular front rows. Zoe Jordan (formerly Irwin and Jordan) had the most handsome front row of the day, with some ridiculously handsome men - from models to socialites - all lined up opposite the female fashion editors, much to their delight. Lucky the collection was so beautiful as there was a lot of potential distraction! Later in the day, the weird and the wonderful turn out for Vivienne's Red Label show - who else could bring Pamela Anderson, Camilla Al Fayad, Kelis, Paloma Faith, Sadie Frost, Nancy Dell'Olio and Tinchy Stryder all together in one room? I'm just glad Pamela got out of the Big Brother house in time to make it to the show. Snaps to Paloma too for the amazing thigh-high boots by Mascaro that she was wearing.

The only other person to really give Viv a run for her money was Boy About Town Henry Holland, who had Laura Bailey, Jade Parfitt, Pixie Geldof, Marina Diamandis Ellie Goulding, Elisa Doolittle, Jaime Winstone, and best of all Lorraine Kelly all sitting F-ROW. The kids all vibed and bopped on one side of the catwalk together, whilst Lorraine kept her watchful mother's eye on them from the other side. We love you Lorraine!

But these two shows were nothing, nothing I tell you in comparison to what was in store last night. Roberto Cavalli took over Battersea Power Station and transformed it into an Italian boudoir, serving up the best LFW canapés I've ever experienced (often all the money goes on the drinks and you're left with some kettle chips and a few chocolates, if you're lucky). To say the crowd was OTT would be an understatement, I've never seen so many animal prints and parts adorning so many bodies at one time. But the "moment" of the night came when Kelis performed live in a Cavalli sequinned ensemble. Listening to her performing her song "Acapella" literally a cappela whilst I was dressed to the [one hundred and] nines was incredible.

Kelis at the roberto Cavalli party Kelis was on hand to keep guests entertained at the Roberto Cavalli soiree. Photo:Getty

On a normal night of fashion parties this would most definitely take the crowd, but then a normal fashion week doesn't have the Queen Bee herself Beyonce in town. That's right reader; her HRH Lady B was in town to launch her House of Dereon label at Selfridges. Bearing in mind that the fashion world is comprised of 90% women and gay men, you will believe me when I say that the atmosphere before Beyonce appeared was nothing short of hysterical. Everyone from Hamish Bowles of American Vogue, to Nick Grimshaw, The Saturdays and that girl off Waterloo Road who is now doing Strictly Come Dancing turned out for the show. (And of course every afore-mentioned celebrity who was doing the rounds earlier in the day – once they have a pair of heels on, they're in it for the long haul). There was no surprise performance or VMA's-style baby announcement, but just seeing her do a turn on the runway was enough for us. I thought Lorraine would win my best celebrity spot of day 2, but along came Beyonce...

By Jamie Holloway

Check out all MyDaily's latest fashion week coverage on 'The Catwalk' hub page...