20/09/2011 19:08 BST | Updated 22/05/2015 10:12 BST

The Fashion PR Diaries: Zebra Balloons, La Moss And Burberry's Tennis Fetish

Fashion brands take note, this is how to put together a picture perfect f-row. Photo: PA

Sunday and Monday were all about the two big brands of LFW – Mulberry and Burberry. These two labels did not disappoint with their f-rows, with Mulberry wheeling out Kristen Stewart (seemingly from nowhere) to sit alongside Kate Moss on Sunday, whilst on Monday Burberry continued its affair with the tennis world (last season we had Andy Murray and Serena Williams), with Laura Robson declaring her love for fashion sitting alongside the likes of Rosie Huntington-Whitely, Gemma Arterton, Sienna Miller - and Andy Murray. Perhaps Christopher has a penchant for tennis? You heard it here first, folks.

Meanwhile on the party circuit it was Mulbs that triumphed again on Sunday with another of their legendary parties. Once again in the ballroom at Claridges, the party had a jungle (or perhaps zoo) theme with hundreds of giraffe and zebra balloons floating above the party-goers, which included Kate Moss, hot-stuff actor Douglas Booth (who has also modelled for Burberry, don't get confused), Portia Freeman, Mary Charteris, Olivia Palermo (who has been relatively quiet this season only attending four or five shows a day), Marina, Eliza, Erin et al. Runner-up for best celeb spot? The legend, the icon, the fabulously bonkers Anna Della Russo. If you haven't checked out her fashion musings, visit her blog immediately here, you won't regret it – But the crown has to go to Brix Smith-Start's adorable Pug, Pixie who was wearing a Mulberry dog outfit hot off the mulberry runway which coordinated effortlessly with Brix's ensemble – you go girls!

Today marks the last day of shows, but fear not! Whilst I may have used Sunday to take a life-saving disco nap, the celebrities and fashion crowd are made of stronger stuff, and will party until the last free canapé has been inhaled, and the last free drink has been mainlined...

By Jamie Holloway