Louise Gray Spring/Summer 2012. Photo:PA
WHO? Louise Gray
IN A NUTSHELL: The queen of London cool, Louise Gray's spring/summer collection was all about excess - invites were covered with 'fun money' and a remix of Gwen Stefani's Rich Girl provided the soundtrack. It was a definite case of more-is-more in terms of fashion - sequins, embroidery, patchwork, sheer overlays, clashing patterns and lots of layering (including socks and sandals!) - in pretty much every colour going.
BEG, BORROW OR STEAL: We loved a black and grey dress with red 3D applique sleeves, the lilac floral two-piece short suit or a ruffled digital dress over a white blouse. We're even tempted to reach for the crimpers and recreate that crazy piled-up hair...
F-ROW: Jade Parfitt, Henry Holland, Bip Ling and loads of cool kids
VERDICT: As always, Louise designs for the street elite - you need a ton of attitude and a helluva lot of style courage to rock some of her catwalk creations. But it's all in the way you wear it, no? We say, go for it.