Check out this sneak preview of Balmain's new younger, more-affordable diffusion collection: Pierre Balmain.
The video - which is first of three to be released - stars waifish model Abbey Lee Kershaw and her band, Our Mountain. (A rock-star supermodel? No one should be allowed to be that cool.)
Directed by Inez and Vinoodh - they of the Gaga You + I videos - think plenty of running about town New York City, underground band practice and posing in a variety of Pierre Balmain costume changes - all in moody black-and-white.
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Check it out for yourselves below:
Click on the gallery below to see show highlights from the Balmain mainline Spring/Summer 2012 collection: